SOS (Shayne Oswald Shipping) Consultants was founded in 1993, SOS is now a significant player in the International and Domestic Transport Service Industry. SOS and Associates are a team of strategists and business consultants representing a network of global and local service providers of transport and information services. SOS and Associates have been responsible for producing many successful Supply chain and Logistic solutions to a wide range of multi-National and Small to Medium Corporations throughout Australia. Supply Chain Teaming is hard enough in a "one-size-fits-all" world of general transport but it is even more difficult in the unforgiving world of time-critical freight forwarding and logistics, where customised service arrangements are the norm and where clients expect their freight supplier to work around all but the most insurmountable of obstacles to meet agreed service standards. This is a big ask that is getting progressively bigger, though it attracts little sympathy for procurement managers whose CEO's are being pressured in precisely the same way by their own customers who, in turn, are also struggling to establish supply chain advantages over their competitors. In this freight forwarding environment, SOS has a simple choice: be part of the solution that carries Australian Industry forward or be part of a problem this it leaves behind.