MakeMyTrip is the pioneer of the Online Travel Industry in India. Founded by Deep Kalra in 2000, the company initially focused on the US-India travel market. In September 2005, MakeMyTrip.com launched its India operations and has been growing exponentially ever since, with annual growth rates in excess of 100%. The company is on track to achieve sales of INR 2500 crores in the f.y.e. March 2010. MakeMyTrip is the dominant market leader with over 50% market share. When MakeMyTrip set up operations in India, the traveller had limited choice and was obliged to buy what the travel agent wanted to sell. Power lay in the hands of the travel agent and not the traveler. With the launch of its web site in 2005, MakeMyTrip empowered the Indian traveller by providing several choices and best-value services online. Today, the website is the most-visited travel website in the country. MakeMyTrip leads the market with innovative products and services, selling over 12,000 air tickets, 1000 hotel room nights and 200 holiday packages daily, and enjoys a reputation for offering the 'best deals' in travel. It is the largest OTA (Online Travel Agent) in India and among the top 3 travel companies in the country. To date, over two million customers have bought travel services from MakeMyTrip with best-deal assurance, along with unbeatable offerings like Money Back Guarantee, Lowest Airfare Guarantee and India's Lowest Prices. The key driver of the website's success is its proprietary technology and product positioning. MakeMyTrip.com connects real-time to all airlines systems using 'direct connects' and XML feeds, guaranteeing the lowest air-fares and real-time booking. For consistently providing value-added services to its customers, MakeMyTrip was adjudged the Best Online Travel Company by Galileo Express Travel World in 2007. The ComScore Media Matrix ranked MakeMyTrip among the top 10 visited websites in India, and the most-visited travel website in India. It was awarded the "Emerging India Award" by ICICI Bank & CNBC-TV18 and voted one of Asia's hottest technology startups by Red Herring in 2006. MakeMyTrip continues to be consistently recognized by both airlines and hotels as a top sales performer in the travel and tourism industry.